Palladium is strong, durable and sexy. Similar to it's cousin, Platinum, Palladium weighs less but shares it's strength. It is also naturally white and stays brilliant for life. Palladium is becoming the metal of choice for a growing number of fashion-forward jewelry designers and is typically less expensive than platinum or gold, making it the preference for savvy shoppers who want affordable luxury. Those allergic to some other metals will love palladium's purity. Palladium is pure because it gets its color and luster from nature. Other metals that are not naturally white such as gold are mixed with nickel to make them appear white - and nickel can cause allergic reactions.